the FOUNDER
& ARTISTIC director
CHLOÉ RUBIO
CRÉATIVE,
ARTISTIQUE,
PASSIONNÉE,
& HUMAINE
Chloé et son équipe orchestrent des événements avec audace, élégance et une créativité sans limite. La Cabane Blanche rayonne dans tout le sud de la France, de la côte d’azur à la Provence et suit ses clients selon leur demande : Corse, Paris et l’étranger. Le savoir-faire et l’expérience n’ont pas de frontières…
Diplômée en journalisme et communication, Chloé a toujours été passionnée par la création de style, l’évolution des tendances et l’imaginaire des univers capables de fédérer une image de marque. C’est dans le monde de la mode qu’elle a fait ses premiers pas, un domaine où elle a développé une fascination pour les tendances et l’art du spectacle. Depuis toujours, elle est captivée par l’effervescence des défilés : les préparatifs frénétiques, le compte à rebours avant le grand show et les défis créatifs des scénographies, qui nourrissent son admiration et son insatiable créativité.
CRÉATIVE,
ARTISTIC,
PASSIONATE,
& HUMAN
Chloé and her team orchestrate events with boldness, elegance, and boundless creativity. La Cabane Blanche shines across the south of France, from the French Riviera to Provence, and follows its clients wherever they need: Corsica, Paris, and beyond. Expertise and experience know no boundaries…
Graduated in Journalism and Communication, Chloé has always been passionate about style creation, the evolution of trends, and the imaginative worlds capable of shaping a brand image. She began her journey in the fashion industry, a field where she developed a fascination for trends and the art of spectacle.
THIS IS ENERGY OF FASHION SHOWS has always captivated her—the frantic preparations, the countdown to the big show, and the creative challenges of staging, all of which fuel her admiration and boundless creativity.
SHE STARTED her career in Paris, working in press relations for the fashion industry, where she honed her talent for crafting unique and memorable brand universes. Her collaboration with RIP CURL (Europe) marked a pivotal turning point, immersing her in the organization and technical production of large-scale international events, further strengthening her expertise in event management and scenography.
RETURNING to the South of France, Chloé spent 12 years leading over 800 corporate and public events, building a solid and recognized expertise. Among her standout projects were prestigious events like La Nuit de l’Immobilier, the Barreau des Avocats de Marseille Gala, and grand openings in the fashion world, some of which gathered over 2,000 attendees. These experiences allowed her to master the technical and operational aspects of the event industry while developing a sharp vision to anticipate challenges and ensure flawless execution.
In 2017,
Chloé founded La Cabane Blanche with a bold vision: to bring her extensive event expertise into the wedding world, offering couples a unique experience far from traditional clichés. Her approach is rooted in crafting immersive and authentic moments, where every detail is meticulously designed to tell a personal story and reflect the lifestyle and aspirations of the couple. By reimagining conventions, she transforms every celebration into a tailor-made scenography, blending tradition with a contemporary touch to create memorable and truly one-of-a-kind experiences.
“Since the very beginning, I have embraced every challenge with passion: exploring exceptional venues, carefully selecting the most inspiring talents, and crafting events that leave a lasting impression. My ambition is to capture the essence of my clients and turn their dreams into unforgettable experiences, where every detail tells their story in a unique way.”
Chloé Rubio.»